{"id":9,"date":"2020-02-29T16:07:04","date_gmt":"2020-02-29T16:07:04","guid":{"rendered":"http:\/\/annusa.themezinho.net\/?page_id=9"},"modified":"2026-04-15T04:21:03","modified_gmt":"2026-04-15T02:21:03","slug":"home","status":"publish","type":"page","link":"https:\/\/parabrand.cl\/","title":{"rendered":"Home"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row anchor_wrap_section=\u00bbno\u00bb css=\u00bb.vc_custom_1596713860377{margin-right: 0px !important;margin-left: 0px !important;}\u00bb][vc_column css=\u00bb.vc_custom_1596713854007{padding-right: 0px !important;padding-left: 0px !important;}\u00bb][ts_hero_slider hero_slider=\u00bb12&#8243;][\/vc_column][\/vc_row][vc_row use_container=\u00bbyes\u00bb][vc_column][ts_section_title animate_block=\u00bbyes\u00bb animation_type=\u00bbfadeIn\u00bb tagline=\u00bbComprometidos con tu identidad\u00bb title=\u00bbSOLUCIONES\u00bb][vc_row_inner][vc_column_inner width=\u00bb1\/3&#8243; offset=\u00bbvc_col-lg-4 vc_col-md-12&#8243;][ts_icon_content_list animate_block=\u00bbyes\u00bb animation_type=\u00bbfadeIn\u00bb index=\u00bb01&#8243; icon=\u00bb22&#8243; text_content=\u00bb<\/p>\n<ul>\n<li>UX strategy<\/li>\n<li>Story board<\/li>\n<li>Wireframes<\/li>\n<li>Advertising strategy<\/li>\n<li>User testing<\/li>\n<\/ul>\n<p>\u00bb title=\u00bbESTRATEGIA\u00bb description=\u00bbPlanificaci\u00f3n y direcci\u00f3n para potenciar marcas con visi\u00f3n de largo plazo.\u00bb]<\/p>\n<ul>\n<li class=\"\">Posicionamiento<\/li>\n<li class=\"\">Auditor\u00eda de marca<\/li>\n<li class=\"\">Audiencia<\/li>\n<li class=\"\">Comunicaci\u00f3n<\/li>\n<li class=\"\">Plan de acci\u00f3n<\/li>\n<\/ul>\n<p>[\/ts_icon_content_list][\/vc_column_inner][vc_column_inner width=\u00bb1\/3&#8243; offset=\u00bbvc_col-lg-4 vc_col-md-12&#8243;][ts_icon_content_list animate_block=\u00bbyes\u00bb animation_type=\u00bbfadeIn\u00bb index=\u00bb02&#8243; icon=\u00bb22&#8243; title=\u00bbBRANDING\u00bb description=\u00bbConstrucci\u00f3n de marcas con identidad, posicionamiento y direcci\u00f3n.\u00bb text_content=\u00bb<\/p>\n<ul>\n<li>Interface Sketches<\/li>\n<li>Illustrations<\/li>\n<li>Shapes &amp; vectors<\/li>\n<li>Figma map sources<\/li>\n<li>Photoshop files<\/li>\n<\/ul>\n<p>\u00bb animation_delay=\u00bb0.2s\u00bb]<\/p>\n<ul>\n<li class=\"\">Identidad de marca<\/li>\n<li class=\"\">Propuesta de valor<\/li>\n<li class=\"\">Identidad visual<\/li>\n<li class=\"\">Manual de marca<\/li>\n<li class=\"\">Sistema gr\u00e1fico<\/li>\n<\/ul>\n<p>[\/ts_icon_content_list][\/vc_column_inner][vc_column_inner width=\u00bb1\/3&#8243; offset=\u00bbvc_col-lg-4 vc_col-md-12&#8243;][ts_icon_content_list animate_block=\u00bbyes\u00bb animation_type=\u00bbfadeIn\u00bb index=\u00bb03&#8243; icon=\u00bb22&#8243; title=\u00bbGROWTH\u00bb description=\u00bbEstrategias de crecimiento enfocadas en captaci\u00f3n, conversi\u00f3n y resultados.\u00bb text_content=\u00bb<\/p>\n<ul>\n<li>WordPress codex<\/li>\n<li>Concept development<\/li>\n<li>CMS platfroms<\/li>\n<li>Mobile Applications<\/li>\n<li>Node JS frameworks<\/li>\n<\/ul>\n<p>\u00bb animation_delay=\u00bb0.4s\u00bb]<\/p>\n<ul>\n<li class=\"\">Captaci\u00f3n<\/li>\n<li class=\"\">Remarketing<\/li>\n<li class=\"\">Optimizaci\u00f3n<\/li>\n<li class=\"\">Performance<\/li>\n<li class=\"\">Conversi\u00f3n<\/li>\n<\/ul>\n<p>[\/ts_icon_content_list][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=\u00bb1\/3&#8243; 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vectors<\/li>\n<li>Figma map sources<\/li>\n<li>Photoshop files<\/li>\n<\/ul>\n<p>\u00bb animation_delay=\u00bb0.2s\u00bb]<\/p>\n<ul>\n<li class=\"\">Meta Ads y Google Ads<\/li>\n<li class=\"\">Conversi\u00f3n<\/li>\n<li class=\"\">Tr\u00e1fico y leads<\/li>\n<li class=\"\">Optimizaci\u00f3n<\/li>\n<li class=\"\">Estrategia de pauta<\/li>\n<\/ul>\n<p>[\/ts_icon_content_list][vc_empty_space height=\u00bb100px\u00bb][vc_empty_space][vc_empty_space][\/vc_column_inner][vc_column_inner width=\u00bb1\/3&#8243; offset=\u00bbvc_col-lg-4 vc_col-md-12&#8243;][ts_icon_content_list animate_block=\u00bbyes\u00bb animation_type=\u00bbfadeIn\u00bb index=\u00bb06&#8243; icon=\u00bb22&#8243; title=\u00bbCONTENIDO\u00bb description=\u00bbCreaci\u00f3n de contenido estrat\u00e9gico que conecta marca, audiencia y negocio.\u00bb text_content=\u00bb<\/p>\n<ul>\n<li>WordPress codex<\/li>\n<li>Concept development<\/li>\n<li>CMS platfroms<\/li>\n<li>Mobile Applications<\/li>\n<li>Node JS frameworks<\/li>\n<\/ul>\n<p>\u00bb animation_delay=\u00bb0.4s\u00bb]<\/p>\n<ul>\n<li class=\"\">Contenido para web<\/li>\n<li class=\"\">Storytelling<\/li>\n<li class=\"\">Contenido para campa\u00f1as<\/li>\n<li class=\"\">Guiones y narrativa<\/li>\n<li class=\"\">Contenido para redes<\/li>\n<\/ul>\n<p>[\/ts_icon_content_list][\/vc_column_inner][\/vc_row_inner][vc_video link=\u00bbhttps:\/\/www.youtube.com\/watch?v=w5gXXCljv_U\u00bb css=\u00bb.vc_custom_1776219170189{margin-top: 50px !important;border-top-width: 20px !important;}\u00bb][\/vc_column][\/vc_row][vc_row content_placement=\u00bbmiddle\u00bb motts_theme_padding=\u00bbno\u00bb use_container=\u00bbyes\u00bb css=\u00bb.vc_custom_1596713529044{margin-right: 0px !important;margin-left: 0px !important;}\u00bb][vc_column width=\u00bb1\/2&#8243; css=\u00bb.vc_custom_1596713517989{padding-right: 0px !important;padding-left: 0px !important;}\u00bb][ts_side_content_left has_readmore=\u00bbyes\u00bb readmore_label=\u00bbTODOS NUESTROS PROYECTOS\u00bb animate_block=\u00bbyes\u00bb animation_type=\u00bbfadeInLeft\u00bb index=\u00bbqweqeqe\u00bb title=\u00bbPROYECTOS RECIENTES\u00bb readmore_link=\u00bbhttp:\/\/annusa.themezinho.net\/cases\/\u00bb text=\u00bb<b>Conception, Art direction, Motion design, Development<\/b><\/p>\n<p>People started publishing treatises with the new rules, and it all got a little more meta. Being so logical and precise is fun for only so long. Eventually we\u2019ll just start breaking rules. Ferocity and coldness there was an under of something.<\/p>\n<p>Result of a challenge I participated in as a guest on The Futur&#8217;s Young Guns series on video in Tars Tarkas which he seemed ever battling to subdue.\u00bb]<b>Desarrollo de marca y branding corporativo.<\/b><\/p>\n<p>En uno de sus proyectos m\u00e1s recientes, <strong data-start=\"178\" data-end=\"191\" data-is-only-node=\"\">Parabrand<\/strong> trabaj\u00f3 en el desarrollo integral de una marca del rubro tur\u00edstico, abordando su construcci\u00f3n desde una mirada estrat\u00e9gica, identitaria y comercial.<\/p>\n<p>El proceso contempl\u00f3 definici\u00f3n de posicionamiento, relato de marca, atributos, tono comunicacional y lineamientos visuales, con el objetivo de proyectar una propuesta m\u00e1s s\u00f3lida, diferenciadora y coherente con la experiencia que la marca buscaba ofrecer.[\/ts_side_content_left][\/vc_column][vc_column video_bg=\u00bbyes\u00bb video_bg_url=\u00bbhttps:\/\/www.youtube.com\/watch?v=w5gXXCljv_U\u00bb width=\u00bb1\/2&#8243; css=\u00bb.vc_custom_1776216082328{padding-right: 0px !important;padding-left: 0px !important;}\u00bb][\/vc_column][\/vc_row][vc_row use_container=\u00bbyes\u00bb][vc_column][ts_section_title animate_block=\u00bbyes\u00bb animation_type=\u00bbfadeIn\u00bb tagline=\u00bbEnt\u00e9rate de todo lo que necesitas saber\u00bb title=\u00bbNUESTRO BLOG\u00bb][vc_row_inner][vc_column_inner][ts_recent_news animate_block=\u00bbyes\u00bb animation_type=\u00bbfadeIn\u00bb total_count=\u00bb6&#8243;][\/vc_column_inner][\/vc_row_inner][ts_team_members][ts_team_members][ts_team_members][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row anchor_wrap_section=\u00bbno\u00bb css=\u00bb.vc_custom_1596713860377{margin-right: 0px !important;margin-left: 0px !important;}\u00bb][vc_column css=\u00bb.vc_custom_1596713854007{padding-right: 0px !important;padding-left: 0px !important;}\u00bb][ts_hero_slider hero_slider=\u00bb12&#8243;][\/vc_column][\/vc_row][vc_row use_container=\u00bbyes\u00bb][vc_column][ts_section_title animate_block=\u00bbyes\u00bb animation_type=\u00bbfadeIn\u00bb tagline=\u00bbComprometidos con tu identidad\u00bb title=\u00bbSOLUCIONES\u00bb][vc_row_inner][vc_column_inner width=\u00bb1\/3&#8243; offset=\u00bbvc_col-lg-4 vc_col-md-12&#8243;][ts_icon_content_list animate_block=\u00bbyes\u00bb animation_type=\u00bbfadeIn\u00bb index=\u00bb01&#8243; icon=\u00bb22&#8243; text_content=\u00bb UX strategy Story board Wireframes Advertising strategy User testing \u00bb title=\u00bbESTRATEGIA\u00bb description=\u00bbPlanificaci\u00f3n y direcci\u00f3n para potenciar marcas con visi\u00f3n de largo plazo.\u00bb] Posicionamiento Auditor\u00eda de marca [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-builder.php","meta":{"footnotes":""},"class_list":["post-9","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/parabrand.cl\/index.php\/wp-json\/wp\/v2\/pages\/9","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/parabrand.cl\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/parabrand.cl\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/parabrand.cl\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/parabrand.cl\/index.php\/wp-json\/wp\/v2\/comments?post=9"}],"version-history":[{"count":19,"href":"https:\/\/parabrand.cl\/index.php\/wp-json\/wp\/v2\/pages\/9\/revisions"}],"predecessor-version":[{"id":362,"href":"https:\/\/parabrand.cl\/index.php\/wp-json\/wp\/v2\/pages\/9\/revisions\/362"}],"wp:attachment":[{"href":"https:\/\/parabrand.cl\/index.php\/wp-json\/wp\/v2\/media?parent=9"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}